Paid Search

Paid Search & Display ads provide a laser-targeted approach to driving traffic to your site.

Paid Search complements SEO efforts to monopolize the search results page, show up for specific phrases, and use tailored language.

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What We Offer

Paid Search provides a way for you to reach your targeted audience directly with the keywords they use, on the sites they visit, and when they are ready to purchase.

SEO & Paid Search work hand-in-hand for very different purposes. We can find the right balance for your business.

  • SpencerSEM can manage and optimization of your video ads on YouTube. We work as both full owner of the account and as managing a client’s account.

  • SpencerSEM will review for existing Paid Search structure for inefficiencies, wasted dollars, or opportunities for growth.

    We provide prioritized recommendations to hit the ground running with an effective campaign.

  • SpencerSEM is experienced in ongoing optimizations to continually drive improvement of campaigns.

    We can also provide strategic guidance on campaign structure, burst campaigns, or overall media mix.

  • SpencerSEM provides regularly scheduled reports with observations, explanations, and insights into your campaign’s performance. This is often folded into other reports for a comprehensive look into the health of your marketing.

    We also provide complete transparency into performance by fully sharing account access.

Our Process

Audit

Explore all aspects of the current state of your campaigns. This includes keyword selection, match types, bids, placements, ad copy, and more.

Implementation

Based on audit outcomes, we will either implement the recommendations directly or work with your marketing teams.

Monitor & Report

Through regular reporting, meetings, and discussions, you will know exactly the state of your site and the direction we are headed in.

Continual Improvement

Your feedback is critical to ongoing performance. Regularly scheduled meetings allow us to discuss performance, plan for upcoming needs, and receive feedback directly from your teams.

  • "Justin's strategy around our national events allowed us to continually show up for our members."

    Former Customer

  • "With a small budget, SpencerSEM drove immediate results that led to quadrupling our digital marketing dollars the next fiscal year.

    Current Client

  • "We had a hunch our paid search agency didn't give us the attention needed to justify the cost. Justin was able to provide specific recommendations that helped our small non-profit make the most of our donor dollars.

    Non-profit partnership customer

Let’s Work Together

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.