Lead Gen

When it comes down to it, driving leads is often the #1 priority of any campaign.

We can have awareness goals, but awareness doesn’t lead to dollars.

Let’s Talk

What We Offer

Tracking what ultimately led to a lead is a delicate process. We look at a multi-faceted approach to attribution beyond what’s simply counted in Google Ads, Meta, or Google Analytics.

This holistic approach helps to better understand our customers and know that not all leads are made the same.

  • SpencerSEM can review the needs and put together a full plan that holistically approaches the need for leads, and the most efficient ways to capture them.

  • A/B or multivariate tests are the tried-and-true standards for learning how to continually improve desired outcomes.

    SpencerSEM can provide a CRO strategy that delivers.

  • Heatmapping and scrollmapping shows exactly where action happens on the page - and it’s often not where you think.

    SpencerSEM can implement a variety of tools that visually showcase engagement, visible content, and effective Calls To Action.

  • Advanced pathing analysis can showcase where users drop off, and where they re-engage.

    This can happen in the broad user journey, within on-site engagement, or in the microcosm of the checkout flow.

Our Process

Assess the Situation

Discovery sessions with the client & sales teams help uncover gaps in needs.

Craft A Solution

Whether it’s landing page A/B tests or ad creative changes, SpencerSEM determines the best course of action to drive results.

Implement

Launch the recommended tests, monitor closely, and make minor adjustments as needed. Progress is shared with the Client as we progress.

Continual Improvement

The outcomes of the tests & client feedback are used to determine what follow-up tests will consistent of, which echoes the initial assessment phase.

  • "A simple translation error was causing us thousands of dollars in cart abandonment, and Justin caught it within a week."

    Former Customer

  • "Our non-profit relies exclusively on donors, so the ability to efficiently drive potential donrs is literally a life-or-death situation."

    Former Medical Client

  • "We learned so much about our users in such a short time. It turns out 80% of our Landing Page was never seen, so simply adjusting the form location led to a 200% increase in submissions."

    Current Client

Let’s Work Together

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.