Analytics

From custom tracking solutions to analyzing performance of your marketing channels, Analytics can be a broad and all encompassing term.

With nearly 20 years of experience across all industries, SpencerSEM can provide perspective and concrete ideas to make data-driven recommendations.

Let’s Talk

What We Offer

Analytics can mean so many things that it ends up meaning nothing. So let’s talk about the basics that we cover.

  • Through extensive Google Tag Manager & deep Google Analytics experience, we can assess your site, discuss your tracking goals, and set up a comprehensive custom tracking framework to give you the answers you need.

  • Improve your teams understanding of Google Analytics and Google Tag Manager. From experienced to newbies, SpencerSEM can tailor the information covered to best suit your team.

  • SpencerSEM can provide reports at a weekly cadence that clearly lays out performance metrics.

  • Analysis is a completely different animal than reporting. Analysis seeks to understand behaviors through the data, and strives to delivery action out of it.

    SpencerSEM can analyze your Google Analytics data or external data sets to help you understand and act.

  • SpencerSEM can create custom graphs and data stories that explain data concepts in relatable ways.

  • SpencerSEM can create custom dashboards that distill reports into the most critical KPIs, showcases expressive data visuals, and makes data shareable across organizations.

Our Process

Seek Understanding

Through exploratory conversations, we will uncover the true “why” behind the ask.

Exploration

Explore the data through a propriety process that has been honed through decades of experience and hundreds of clients.

Distribution of Data

Through custom reports and/or data dashboards, we will showcase performance for you, or your teams, or any stakeholders.

Continual Improvement

We use the data to make ongoing decisions on what actions to take next, and then follow up on those actions to ensure momentum.

  • "I learn something new every time I talk to you!"

    Former Customer

  • "This is the most clearly I've understood our data in 3 years!"

    Agency Training Client

  • "These dashboards have been absolutely critical in creating compelling QBR slides."

    Current Customer

Let’s Work Together

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.