UPDATE:
Based on some recent clarifications from the industry, we will be updating this video with some more insightful and actionable content soon.
Google Analytics has been blowing up your email with reminder emails about the upcoming changes to data retention settings. If you don’t know what they are talking about, watch the video below and let Justin walk you through what you need to do right away.
As always, your data is unique to your business. We make recommendations on how to handle the new Google Analytics policy settings, but you should always do what is best for you and your business. If you don’t know what’s best, reach out and we can talk.